Warum Yahoo

checkbox Identity-backed advertising

checkbox Powerful monetization

Our unified stack across supply and demand delivers the total package toward your growth goals.

We are Yahoo

Connecting hundreds of millions of people around the world to everything they love. Our powerful, open platform, plus apps and sites like Yahoo Sports, Yahoo Finance, Yahoo Fantasy and Yahoo Mail (among others), connect brands and publishers to passionate fans. Now there’s a reason for an exclamation point.

Get to Know Us

People, partnerships, performance:
it’s how growth happens

It all starts with people

Leverage first-party data from over 540 million unique users interacting through search, mail, commerce content, and more.

Partnerships built on trust

Reach people across the content they love – from Yahoo O&O properties to our premium supply partners across advanced TV, DOOH and native ads.

Performance you can see

Benefit from more choice, optimization and efficiency with our unified stack. Advertisers get better returns, and publishers scale and monetize with ease.


Yahoo DSP

Direct consumer relationships. Powerful cross-screen data. Targeting solutions that outsmart the cookie. Our DSP has it all, so you can connect with people across every screen.


Yahoo SSP

Our SSP is packed with publisher expertise to help you get the most from your content. Whether you’re a blogger, video creator, app developer, or an omnichannel business, better results and growth starts here.

Good Foods Advertisement

Ad Showcase

Bring your brand story to life in innovative, creative ways that people can’t resist with Yahoo Creative Studios.

Get Inspired

Hey, ready to start? So are we.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.



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