Identity-backed advertising
Powerful monetization
Our unified stack across supply and demand delivers the total package toward your growth goals.
People, partnerships, performance:
it’s how growth happens
It all starts with people
Leverage first-party data from over 540 million unique users interacting through search, mail, commerce content, and more.
Partnerships built on trust
Reach people across the content they love – from Yahoo O&O properties to our premium supply partners across advanced TV, DOOH and native ads.
Performance you can see
Benefit from more choice, optimization and efficiency with our unified stack. Advertisers get better returns, and publishers scale and monetize with ease.
Yahoo DSP
Direct consumer relationships. Powerful cross-screen data. Targeting solutions that outsmart the cookie. Our DSP has it all, so you can connect with people across every screen.
Yahoo SSP
Our SSP is packed with publisher expertise to help you get the most from your content. Whether you’re a blogger, video creator, app developer, or an omnichannel business, better results and growth starts here.
What we’re up to
